Online Advertising Degree Programs

An online advertising degree leads to careers in marketing, public relations, advertising design and other careers in business and the creative arts.

Advertising promotes products, services, and events to a specific target audience. A target audience is defined as a portion of the general public that products, services or events are created for to meet a need in the market. Advertisements are created by written by advertising copywriters alongside graphic designers. Employees who have attained advertising degrees are responsible for coordination of research about the market. They set appropriate marketing strategies based on what is learned about the target audience. Advertising specialists might help to do pricing and product development. They set up advertising campaigns and monitor sales results. These employees might combine advertising tasks with other responsibilities in small companies or organizations. In large companies, there may be an entire department that has the role of designing advertising for the growth of sales.

Search for Marketing and Advertising Degrees Online

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Selected Online Marketing and Advertising Degree Programs

Full Sail University

• Internet Marketing, Bachelor of Science (Online)
• Internet Marketing, Master of Science (Online)
• Sports Marketing and Media, Bachelor of Science

University of Phoenix

• BS in Business/Marketing
• MBA - Marketing

Strayer University - Campus and Strayer University Online

• AA: Marketing
• BBA: Marketing
• Exec Grad Cert: Bus Admin: Marketing
• MBA: Marketing
  

Capella University

• MBA – Marketing

Walden University

• B.S. in Business Administration - Marketing
• N.B. in Marketing

DeVry University

• Bachelor's - Business Administration - Sales and Marketing

Keiser University

• Business Administration - Marketing, BA (Online)

Jones International University

• BABC in Sales and Marketing
• BBA in Sales and Marketing Management

American InterContinental University and American InterContinental University Online

• Bachelor's of Business Administration - Marketing
• MBA - Marketing

Art Institute Online

• Bachelor – Advertising

Colorado Technical University Online

• Bachelor of Science in Business Administration – Marketing

Grand Canyon University

• MBA with Emphasis in Marketing

Kaplan University

• Advanced Start BSBA - Marketing
• Advanced Start BSBA - New Media/Internet Marketing
• BS in Business Administration - Marketing
• BS in Business Administration - New Media/Internet Marketing
• MBA - Marketing

IADT and IADT Online

• Master of Business Administration (Marketing)
• Masc in Global Marketing

Post University

• A. S. in Marketing
• B.S. in Business Administration - Marketing
• Graduate Certificate in Marketing
• MBA in Marketing

Northcentral University - Graduate

• Marketing - D.A.
• Marketing - MBA
• Marketing - PhD in Business Administration

Western Governors University

• B.S. in Marketing Management

Advertising Education and Training

A core curriculum for advertising management positions would likely include advertising courses in photography, art history, visual arts, communication technology and methods, sales, market research, consumer behavior and marketing. Creative and technical writing, public affairs, public speaking and business administration classes are helpful advertising classes but this vary by the structure of the particular advertising degree program. Promotional opportunities for experienced staff members are often used to fill positions.

Advertising Careers

Those who choose a career in advertising often begin with a degree in marketing or graphic arts. Employees might work individually as advertising sales representatives, technicians or commercial artists. The employees might work for a larger firm or group to create and promote and campaign for sales of a product or service. Employees usually have to work within a budget, especially with a large firm.

The graduate of a degree in advertising program will be able to find an entry level position, but most companies expect to see experience along with the advertising degree. A portfolio showing relevant experience in the field will be helpful in finding a position. Experience in various media forms is more important all the time. Working with social networking, article marketing and pay per click programs are all part of the modern ad campaign.

Workers in this field usually work in an office environment. The managerial level of advertising executives are high level people in the organizational structure in large corporations. They help to define the company's image and products for the public. A full campaign is well-planned and executed in every aspect.

Travel might be required. Campaigns may be high pressure. Creative efforts can be required under tight deadlines. Schedules must be met for ad copy creation and input to appropriate media forms. Advertising personnel might need to travel to divisional and regional office around the country of the globe. Meetings with other industry personnel, government agencies, and community interest groups are common when developing campaigns to market a product or service.

Expected Salary and Projected Career Growth

Advertising managers earned a median annual salary of $108,580 as of 2008. Most personnel in the profession find work for larger ad agencies or in large corporate advertising departments. Starting salaries for graduates with a marketing degree in 2009 averaged $43,325. Most positions are available in urban areas rather than rural areas.

Job openings for those who have advertising degree courses are expected to stay at about the same level as for other careers and professions during the next decade. Competition is high for openings. Projected growth is projected at about thirteen percent. Those who are included within the growth of the career are individuals who are current with new and innovative means of reaching target audiences both with the domestic market and global markets.

Online advertising degree programs and marketing degrees