This article looks at fashion marketing schools for a career in fashion marketing. Fashion marketing sometimes confused with fashion merchandising, where programs of study include associate, bachelor and masters in fashion merchandising degree programs. What is fashion marketing? What is what is fashion merchandising? Fashion merchandising includes processes that a new fashion item goes through to be available in mass quantities to consumers after it is leaves the fashion designer. This includes processes like manufacturing, buying, promoting and selling items. People with a degree from these schools, will be able to work in large retails chains, or even some independent labels. There are various fashion marketing schools that offer associates, bachelors and a masters degree in this field.
Fashion Marketing Education and Training
Fashion marketing advertises clothing to the consumers or audience by creating a story, designing advertisements and getting the items seen. If you are into the fashion world and find it fascinating and would like to be a part of it, then a degree from one of the many fashion marketing schools will be your best choice for leading the way towards a career in this industry.
One of the first things that you will need to do so to be on your way towards a career in this industry, is to select a school that is for the course that you wish to take. The associates degree in fashion marketing programs in this field, will introduce students to all the fundamental aspects of this industry, which will include some retailing and also international trading.
Courses for this program include fashion and trend analysis, marketing principles, technology in marketing and economics. There are several schools that do offer some internships, which shall provide the students with plenty of hand on experience. It takes about two years to complete associates in fashion marketing field.
For bachelors in fashion marketing programs include several of the same topics as the associates degree. The course topics in fashion marketing schools are color theory, textiles, fashion sketching, store mapping, entrepreneurship and business ethics. Specific fashion marketing courses may include:
- Fashion Design Sketch
- Apparel Evaluation and Construction
- Fashion Show Production
- Current trends and topics in Fashion Marketing
- Marketing Research
- Fashion Drawing
Students should take fashion marketing courses in every aspect of this industry, like merchandising, design, and from there they should then follow into a masters degree in marketing. The many schools that are focusing on all the fashion marketing shall be able to offer the students many opportunities to design displays for the public or even participate in many types of fashion shows.
Fashion Marketing Careers
As a fashion marketer, you should be able to identify the target markets. If you are the type who likes to be involved with sales promotions and market development, then obtaining a degree from one of the many programs that are offered by the school is your best option.
It is the marketer who promotes the products through several advertising campaigns, along with sales strategies. Today the industry of fashion is a global market place. Any aspiring marketer in the industry shall be able to find plenty of schools that can offer some international internship experiences and also the ability to make connections, which shall aid their entry directly into this profession. A career in fashion marketing includes working on fashion drawing boards, runways, department stores, influencing shopping trends, and styles. Responsibilities may include:
- Fashion Merchandising and Retail
- Fashion Buying
- Apparel Production
To be successful in fashion marketing careers on must be creative, have a good sense of predicting fashion trends, know how to determine industry patterns and trends, and also have good knowledge of consumer psychology. In addition, one must be business savvy, have good sales skills, personal communication skills, and ideally a background in graphic design and retail marketing and management.
Estimated Income and Projected Career Outlook
Any aspiring marketer shall benefit quite a lot from fashion marketing schools that brings the entire fashion world directly into the classroom with the use of some practical projects, lectures and professional faculty. Students will have the option of choosing to work in a group or individually where they will learn how to develop promotion campaigns, purchasing plans along with some business strategies in the classroom.
Careers in fashion marketing are expected to increase between 21% and 35% over the next several years. Expected income for graduates of fashion marketing schools is around $50,000 to $80,000 a year. Careers in fashion marketing are competitive and employers look for graduates of fashion marketing schools who have excellent skills in both marketing and personal communications.
Fashion Merchandising Programs
- Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
- Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
- Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
- Over 50 locations nationwide, with a student support team dedicated to helping students grow
- Fashion Marketing & Management (BA)
- Fashion Retailing (C)
At Kaplan University, we offer over 180 degree and certificate programs. With three different ways to learn, you can choose the format that works best for you:
- Study wherever you have an Internet connection, because almost all of our courses are 100% online, or
- Take campus-based classes(with day and evening options available), or
- Combine campus learning with online classes (blended).