This article looks at public relations masters and MBA in public relations programs and what kind of career you can expect upon graduation from the graduate degree program. Public relations is defined as promotions that are intended to create goodwill for a person or institution. Reputations are important. It is intended to promote or protect an organizations image and products. No matter how hard people may want their image affect their success there is no avoiding this fact. Public Relations masters are concerned with maintaining a good image for non-profit or not-for-profit organizations, large and small business, and individuals that are in the public eye. To get into a public relations MBA degree program you have to have the basic education to begin with but you also must possess a number of personal skills. You should have drive, initiative, creativity and good judgment. Perhaps the largest asset is an understanding of human beings and an ability to communicate well.
Public Relations Training and Education
Education and training gives you the head start most people need to get into the PR business. It is not the type of career you can ease into; it requires that you know what you are doing from the beginning. You need to learn about trends and gain writing and public speaking skills. Moreover, you gain an understanding of what PR is and the role you will be playing within a company. You learn the implications of working with the people you choose to work for and learn to make better choices.
Public relations courses include: Principles of public relations, Media relations, Public relations management, Public relations strategy development, Public relations writing, Advertising and promotions, Communication ethics, Public relationships, marketing, and business writing. Additional courses may include:
- Advertising strategies
- Account planning and management
- Communication technologies
- Speech writing
- Public opinion and campaigns
- Strategic communications
- Media and consumer psychology
A public relations graduate degree requires that you are able to analyze trends, predict consequences, counsel leaders, and create a plan of action to implement ideas that serve public interest in addition to helping your clients. Some define it as a management of communications between customers and the organization or individual.
Public Relations Careers
You might be involved with organizing conferences and other public speaking activities, or working closely with the media. Engaging in other forms of communication such as with employees of a larger organization is also part of the job. Public relations personnel work in healthcare, government, advertising and other areas to maintain positive, productive public images for the company.
You could choose to focus on the entertainment area, working with non profits or large scale business. There are opportunities working with government or in finances, for products or services or in areas of crises to help when negative accusations or information comes up. No matter what, you need to have an understanding of how people react and market trends.
The entertainment industry is strong and companies continue to compete with each other to make money- and this will always mean maintaining a good image. While there is a demand for jobs, it is important to note that the number of people entering PR has increased dramatically over the past few years.
However, having a PR degree does not restrict you to that career. Many people find jobs in almost any media related discipline. It is a degree that makes you aware of exactly what skills you have so that you can apply them to whatever job you end up in.
Estimated Income and Projected Career Outlook
The Bureau of Labor Statistics (BLS) reports that for 2010, the median annual wage of public relations managers was $91,810. The lowest 10% earned less than $49,720, and the top 10% earned more than $166,400.
Employment of public relations managers and specialists is expected to grow 21% from 2010 to 2020. The median annual wage of public relations specialists was $52,090 during the same period. The lowest 10% earned less than $30,560, and the top 10% earned more than $95,200.
When you emerge with your public relations masters you can have an expected income within a comfortable range. The job outlook for Public Relations careers is good. This even increases if you speak more than one language.
Public Relations Programs
- Live online classes taught by the same Newhouse faculty members who teach on campus.
- Dynamic, immersive coursework that can be accessed 24/7 from anywhere students have an Internet connection.
- On-the-go learning with a mobile app available for smartphones and tablets.
- In-person learning experiences at immersions in cities around the world.
- Master of Science in Communications
- Degrees include Media Communications (BS), New Media Journalism (MA), and Creative Writing for Entertainment (BFA)
- Students learn skills necessary for a career in communications like marketing strategy, multimedia reporting, storytelling, and more
- Courses designed to teach students how to get consumer’s attention with effective communication strategies across multiple platforms
- Students work with industry-standard tools and technologies, allowing them to gain real-world experience
- Public Relations, Master of Arts (Online)
At Kaplan University, we offer over 180 degree and certificate programs. With three different ways to learn, you can choose the format that works best for you:
- Study wherever you have an Internet connection, because almost all of our courses are 100% online, or
- Take campus-based classes(with day and evening options available), or
- Combine campus learning with online classes (blended).
- Master of Business Administration : Marketing